Wednesday, September 2, 2020
What Is Awesome free essay sample
Furthermore, hacks sack is additionally magnificent due to the measure of various games that can be played with a hacks sack. Survivor is a game played with a hacks sack. Survivor is the point at which each three drops somebody is removed from the circle. The last two individuals in the circle have a hack off. Or on the other hand theres the games end, challenge, numbers, hockey hack and so on. The last thing that makes hacks sack Wesson is the rivalries that individuals may enter.The rivalries are around the world, anybody may take part. The latest rivalry is being held this Friday. It is being held in Breweries Lausanne, Baud, Switzerland at Less Pied a Gilles. You can adapt parcels playing hacks sack. Youll have a great time with companions, family and different parts. Hack sack is marvelous and I figure its something everybody should attempt as another experience in the event that they dont as of now hacks. We will compose a custom paper test on What Is Awesome or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page
Saturday, August 22, 2020
How to Say Want or Desire in Japanese
Step by step instructions to Say Want or Desire in Japanese There are numerous approaches to communicate needs or want in Japanese relying upon the circumstance. Is it accurate to say that you are in need of an item or an activity? It is safe to say that you are addressing an unrivaled or a companion? Is it accurate to say that you are telling an announcement or posing an inquiry? Every situation will require an alternate method to communicate to need or to want in Japanese. Gives up through them! Including a Noun At the point when what one wants requires a thing, for example, a vehicle or cash, hoshii (to need) is utilized. The essential sentence structure isâ someone) wa (something) ga hoshii desu. Note that the object of the action word to need is set apart with the molecule ga, not o. Here are some example sentences: Watashi wa kuruma ga hoshii desu. ç § 㠯è »Å¡Ã£ Å"æ ¬ ²Ã£ â€"㠄㠧㠙。 - I need a vehicle. Watashi wa sono hon ga hoshii desu. ç § 㠯ã 㠮æÅ" ¬Ã£ Å"æ ¬ ²Ã£ â€"㠄㠧㠙。 - I need that book. Watashi wa nihonjin no tomodachi ga hoshii desu. ç § 㠯æâ€" ¥Ã¦Å" ¬Ã¤ º ºÃ£ ®Ã¥ ‹é ã Å"æ ¬ ²Ã£ â€"㠄㠧㠙。 - I need a Japanese companion. Watashiâ waâ kameraâ gaâ hoshiiâ desu. ç § 㠯ã‚ «Ã£Æ' ¡Ã£Æ' ©Ã£ Å"æ ¬ ²Ã£ â€"㠄㠧㠙。 - I need a camera. Including a Verb There are times when individuals dont need a material item yet rather want an activity, such as eating or purchasing. In such a case, to need in Japanese is communicated as ~tai desu. The fundamental sentence structure is (somebody) wa (something) o ~tai desu. Here are a couple of test sentences: Watashi wa kuruma o kaitai desu. ç § 㠯è »Å¡Ã£â€š'è ² ·Ã£ „ã ÿ㠄㠧㠙。 - I need to purchase a vehicle. Watashi wa sono hon o yomitai desu. ç § 㠯ã 㠮æÅ" ¬Ã£â€š'è ª 㠿ã ÿ㠄㠧㠙。 - I need to peruse that book. At the point when you need to accentuate a subject, the molecule ga is utilized rather than o. For instance,â Boku wa sushi ga tabetai desu. Ã¥Æ'•ã ¯Ã£ ™ã â€"ã Å"é £Ã¿Ã£ ¹Ã£ ÿ㠄㠧㠙。 - I need to eat sushi. Casual Setting When talking in casual circumstances, ~ desu 㠧ã â„¢ can be excluded. Coming up next are instances of progressively easygoing sentences: Watashi wa okane ga hoshii. ç § 㠯ã šé‡'ã Å"æ ¬ ²Ã£ â€"ã „。 - I need cash. Watashi wa nihon ni ikitai. ç § 㠯æâ€" ¥Ã¦Å" ¬Ã£ «Ã¨ ¡Å"ã ã ÿã „。 - I need to go to Japan. Watashi wa eigo o benkyou shitai. ç § 㠯è‹ ±Ã¨ ªÅ¾Ã£â€š'勉å ¼ ·Ã£ â€"ã ÿã „。-I need to examine English. When to Use ~Tai Since ~tai communicates an exceptionally close to home inclination, it is typically utilized uniquely for the primary individual, and in an inquiry for the subsequent individual. Note that ~â taiâ ã ÿã „) articulation isn't ordinarily utilized when getting some information about the craving of ones unrivaled. Naniâ gaâ tabetaiâ desu ka. ä ½â€¢Ã£ Å"é £Ã¿Ã£ ¹Ã£ ÿ㠄㠧㠙㠋。 - What would you like to eat? Watashiâ waâ konoâ eigaâ gaâ mitaiâ desu. ç § 㠯ã 㠮æ˜ ç »Ã£ Å"㠿ã ÿ㠄㠧㠙。 - I need to watch this film. Watashi wa amerika ni ikitai desu. ç § 㠯ã‚ ¢Ã£Æ' ¡Ã£Æ' ªÃ£â€š «Ã£ «Ã¨ ¡Å"ã ã ÿ㠄㠧㠙。 - I need to go to America. Third Person While portraying a third people want, hoshigatte imasu æ ¬ ²Ã£ â€"ã Å"㠣㠦ã „㠾ã â„¢) or the stem of the action word ~ tagatte imasu ã ÿã Å"㠣㠦ã „㠾ã â„¢ are utilized. Note that the object of hoshiiâ 㠻ã â€"ã „ is set apart with the molecule gaâ ã Å", while the object of hoshigatteâ imasuâ æ ¬ ²Ã£ â€"ã Å"㠣㠦ã „㠾ã â„¢ is set apart with the molecule o ã‚'.â Ani wa kamera o hoshigatte imasu. å… „㠯ã‚ «Ã£Æ' ¡Ã£Æ' ©Ã£â€š'æ ¬ ²Ã£ â€"ã Å"㠣㠦ã „㠾㠙。 - My sibling needs a camera. Ken wa kono eiga o mitagatte imasu. Ã¥ ¥Ã£ ¯Ã£ 㠮æ˜ ç »Ã£â€š'è ¦â€¹Ã£ ÿã Å"㠣㠦ã „㠾㠙。 - Ken needs to watch this film. Tomu wa nihon ni ikitagatte imasu. ãÆ'ˆãÆ' 㠯æâ€" ¥Ã¦Å" ¬Ã£ «Ã¨ ¡Å"ã ã ÿã Å"㠣㠦ã „㠾㠙。 - Tom needs to go to Japan. Want to Have Someone Do Something for You Hoshii is likewise used to communicate a craving to have somebody accomplish something for that person. The sentence structure will be ~te (action word te-structure) hoshii, and somebody is set apart by the molecule ni. Here are a few models: Masako ni sugu byouin ni itte hoshii n desu. é›… Ã¥ 㠫ã ™ã çâ€"… é™ ¢Ã£ «Ã¨ ¨â‚¬Ã£ £Ã£ ¦Ã¦ ¬ ²Ã£ â€"ã „ã‚㠧㠙。 - I need Masako to go to the medical clinic immediately. Kore o kare ni todokete hoshii desu ka. ã ã‚Å"ã‚'Ã¥ ½ ¼Ã£ «Ã¥ ±Å¡Ã£ '㠦æ ¬ ²Ã£ â€"㠄㠧㠙㠋。 - Do you need me to convey this to him? A similar thought can likewise be communicated by ~ te moraitai. Watashi wa anata ni hon o yonde moraitai. ç § 㠯ã ‚㠪ã ÿ㠫æÅ" ¬Ã£â€š'è ª ã‚㠧もらã „ã ÿã „。 - I need you to peruse me a book. Watashi wa Yoko ni unten shite moraitai desu. ç § 㠯æ'‹å 㠫é ‹è » ¢Ã£ â€"㠦もらã „ã ÿã „。 - I need Yoko to drive. This example can be utilized while expressing ones want for somebody of a higher status to accomplish something. For this situation, itadaku which is the modest adaptation of morau is utilized. Watashi wa Tanaka-sensei ni kite itadakitai. ç § 㠯ç °Ã¤ ¸ å… ˆçÿ㠫æ ¥Ã£ ¦Ã£ „ã ÿã ã ã ÿã „。 - I might want Professor Tanaka to come. Watashi wa shachou ni kore o tabete itadakitai desu. ç § 㠯ç ¤ ¾Ã©â€¢ ·Ã£ «Ã£ ã‚Å"ã‚'é £Ã¿Ã£ ¹Ã£ ¦Ã£ „ã ÿã ã ã ÿ㠄㠧㠙。 - I need the president to eat this. Solicitations In spite of the fact that in English, articulations like do you need to~ and dont you need to~ are casual solicitations, Japanese inquiries with ~tai cant be utilized to communicate a greeting when good manners is required. For instance, Watashi to isshoni eiga ni ikitai desu ka is a direct inquiry, inquiring as to whether one needs to go out to see a film with the speaker. It isn't intended to be a greeting. To communicate a greeting, negative inquiries are utilized. Watashi to isshoni eiga ni ikimasen ka. ç § 㠨ä ¸â‚¬Ã§ ·'㠫æ˜ ç »Ã£ «Ã¨ ¡Å"ã 㠾ã ›ã‚㠋。 - Dont you need to go with me? Ashita tenisu o shimasen ka. 昞æâ€" ¥Ã£Æ'†ãÆ'‹ã‚ ¹Ã£â€š'ã â€"㠾ã ›ã‚㠋。 - Wont you play tennis tomorrow?
Friday, August 21, 2020
neon Essay -- essays research papers
Did you realize that neon is a Greek word that implies "new"? Neon is the component that I am generally inspired by. I decided to do neon since I discovered what numerous utilizations it has in our every day life. Neon is the component that permits you to stare at the TV. Without neon we could never observe the cool blazing signs outside of coffee shops and bars. In my exposition I am going to educate you regarding neon and its numerous employments. To start with, I'm going to educate you concerning the history and employments of neon. Neon was found by Sir William Ramsay, a Scottish scientific expert, and Morris M. Travers, an English scientific expert, soon after their revelation of the component krypton in 1898. Neon is one of the most entertaining components utilized today. Neon blended in with some different components can make a splendid light in an encased cylinder. This is for the most part utilized in promoting signs (figure An) (A blue or green hue in the release should be possible by adding a little mercury to the neon in the release tube), yet when utilized in an alternate blend of atoms it can make the figures on your TV (figure B). Neon is likewise utilized in High voltage markers (figure C) and neon-helium laser pointers (figure D). Presently I?m going to give you the synthetic breakdown of neon. Neon?s nuclear number is #10. Neon has 10 protons, 10 neutrons, and 10 electrons. It has a place with the Noble Gas segment of the intermittent table. Its nuclear mass is 20.1797. All the respectable gases have the greatest number of electrons conceivable in their external shell making them stable and un...
Saturday, May 16, 2020
Grand Theft Auto IIi ( Abbreviated Iv ) - 919 Words
Video games have been enjoyed by millions of gamers for decades, and the industry is wildly popular. Video games are a great way for a person to sit back and relax and to have fun doing it. In 2001, a game designing company known as DMA Design (now Rockstar North) changed the video game industry forever with the release of Grand Theft Auto III (abbreviated as GTA III). Grand Theft Auto III was one of the most influential video games because it was the first massively popular game to include a fully explorable open world, combine many different video game genres into a successful game, include a wealth of content, and spawn countless â€Å"sandbox†games that attempted to recreate GTA III’s success. No product can succeed in the market without proper marketing and exposure. Grand Theft Auto III was very controversial, as it included swearing, violence, prostitutes, and more. It received a lot of backlash and criticism from the media, but that only led to its increased po pularity among gamers (Leigh). GTA III’s media exposure is a part of what made it so popular, and that is what led to its large influence on the video game industry. While it was not the first game to include an open world, Grand Theft Auto III was the first game to include a fully explorable open city on a large scale. In addition to the open world, players were not forced to mindlessly complete mission after mission until finishing the game and letting it collect dust on the shelf. Instead, GTA III allowedShow MoreRelatedMarketing Management130471 Words  | 522 Pagesduring a given time period; and †¢ GNE – Sum of all that is spent of currently produced goods and services by all types of buyers in an economy during a given period. Thus, national income can be measured by either of the three ways : (i) (ii) (iii) as an aggregate of goods and services produced during a year; as an aggregate cost of factor services in the economy during a year; or as an aggregate of expenditure on consumption, saving and investment during a year. The national income data canRead MoreManaging Information Technology (7th Edition)239873 Words  | 960 PagesSTUDY III-1 Managing a Systems Development Project at Consumer and Industrial Products, Inc. CASE STUDY III-2 A Make-or-Buy Decision at Baxter Manufacturing Company CASE STUDY III-3 ERP Purchase Decision at Benton Manufacturing Company, Inc. CASE STUDY III-4 The Kuali Financial System: An Open-Source Project CASE STUDY III-5 NIBCO’s â€Å"Big Bang†: An SAP Implementation CASE STUDY III-6 BAT Taiwan: Implementing SAP for a Strategic Transition CASE STUDY III-7 ARead More_x000C_Introduction to Statistics and Data Analysis355457 Words  | 1422 Pagesgoing to school and collect data on family income, savings, and expenses. The resulting data are used to set criteria for deciding who receives ï ¬ nancial aid. Are the estimates they use accurate? Insurance companies use statistical techniques to set auto insurance rates, although some states restrict the use of these techniques. Data suggest that young drivers have more accidents than older ones. Should laws or regulations limit how much more young drivers pay for insurance? What about the common practiceRead MoreLogical Reasoning189930 Words  | 760 Pagesupdated: April 26, 2016 Logical Reasoning Bradley H. Dowden Philosophy Department California State University Sacramento Sacramento, CA 95819 USA ii iii Preface Copyright  © 2011-14 by Bradley H. Dowden This book Logical Reasoning by Bradley H. Dowden is licensed under a Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. That is, you are free to share, copy, distribute, store, and transmit all or any part of the work under the following conditions:Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words  | 1573 PagesView of Conflict 447 †¢ The Interactionist View of Conflict 447 †¢ Resolution-Focused View of Conflict 449 The Conflict Process 449 Stage I: Potential Opposition or Incompatibility 450 †¢ Stage II: Cognition and Personalization 451 †¢ Stage III: Intentions 452 †¢ Stage IV: Behavior 454 †¢ Stage V: Outcomes 455 Negotiation 458 Bargaining Strategies 458 †¢ The Negotiation Process 463 †¢ Individual Differences in Negotiation Effectiveness 464 †¢ Third-Party Negotiations 467 Summary and Implications for Managers
Wednesday, May 6, 2020
Article Analysis On Being Brought From African America...
Literacy Research Essay â€Å"ON Being Brought from Africa to America†â€Å"On being brought from Africa to America†by Phyllis Wheatley TWAS mercy brought me from my Pagan land, Taught my benighted soul to understand That there s a God, that there s a Saviour too: Once I redemption neither sought nor knew, Some view our sable race with scornful eye, Their colour is a diabolic die. Remember, Christians, Negroes, black as Cain, May be refin d, and join th angelic train. (Wheatley) The title, On Being Brought from Africa to the America is nearly as frank as you can get. This poem is clearly about the writer’s thoughts about being transported as a slave from Africa such as, Gambia or Senegal areas that were not considered to be Christian land by America’s standards. The identification additionally makes known the concept of suggestion, or change. Phyllis makes use of metaphorical dialectal within the poem, and just as, she become converted from being a pagan to a Christian. The title tells us about being moved from one area to another. One would have observed that the word, brought is utilized and implemented not words such as, kidnapped or stolen. There were no other phrases utilized or implement to indicate the struggle that slaves persisted as they had been taken far away from their place of birth. Phyllis clearly uses a positive tone. â€Å"On Being Brought†is the passive form that Wheatley utilizes, in order to make a direct statement. She associates her coming to America asShow MoreRelatedComparative Analysis Of African Americ Annotated Bibliography878 Words  | 4 PagesComparative Analysis of African American: An Annotated Bibliography Angelou, Maya. â€Å"Africa†. The Norton Introduction to Literature 11th ed. New York: 2013 print Norton Mays, Kelly Wheatley, Phillis. â€Å"On Being Brought from Africa to America†The Norton Introduction to Literature. 11th ed. Ed. Spencer Richardson-Jones. New York: Norton, 2013 The main point of this poem is Maya Angelou talking about her homeland, Africa. The narrator starts to describe the land of Africa by using Angelou’s bodyRead MoreRacially Based Jury Nullification : Black Power Essay1026 Words  | 5 PagesAn Analysis of â€Å"Racially Based Jury Nullification: Black Power in the Criminal Justice system†by Paul Butler Introduction The article Racially Based Jury Nullification: Black Power in the Criminal Justice system was written in December, 1995 in a Yale Law Journal by Paul Butler, and then later republished in 2015 in Introduction to Legal Studies. This article was published in North America, for academics in the law stream, or anyone with an interest in law. The author poses different views onRead MoreWeb Du Bois and Double Consciousness Essay936 Words  | 4 Pagesthrough the eyes and experience of an African-American scholar (Vissing, 2011). Du Bois was an author, activist and student of Black sociology. In his 1897 article, Strivings of the Negro People†, Du Bois introduced the term â€Å"double-consciousness†, a concept I believe to be just as relevant in today’s African-American communities. Double consciousness refers to what Du Bois considered an absence of â€Å"true self consciousness†(Du Bois, 1897) amongst Africans in America. In place of that absence, lies aRead MoreMulticulturalism And The Future Of American Education1206 Words  | 5 Pagesthis article, Black Studies, Multiculturalism and the Future of American Education, they are seen as topics that are been discussed in an in depth view of Manning Marable. However, African American studies as it’s been mentioned are viewed as the study of the culture and traditions of blacks throughout North America, Africa, the Caribbean, Brazil and Latin America. Furthermore Manning argued that there are three related topics that are brought up when questioning what exactly makes up African AmericanRead MoreA Cycle of Struggles Endured by the African American Race1301 Words  | 5 Pages African Americans, among their families, and their communities find themselves in an unceasing battle for survival in a world that has previously, and to this day, brought many hardships and sufferings. Although America has succeeded in abolishing slavery, there are still aspects of racism and economic segregation that occur within residential areas. This being said, many individuals of the African American race become primary targets and victims to devastating economic and social disadvantagesRead MoreWhat Happened From Post Racial America?1234 Words  | 5 Pagesrelated, articles. Each of them with both same and different points of view, wrote articles of a similar topic; race. Some key concepts about racialization in America that Connerly, Goldberg, Older, and Wainaina present are color-blindness, othering, and erasure. Color-blindness, meaning no more preferences, had a wide range of views from these authors. Connerly, author of â€Å"What Happened to Post-Racial America?†, is for this idea of color-blindness. Connerly mentions, near the end of his article, â€Å"heRead MoreWhere Do We Go After Ferguson?1075 Words  | 5 Pagessurvive since before slavery. It hasn’t been light on the black populations because no matter what is being done, there is always the white supremacy in the way trying to hold the black nation down into captivity. Black people not in any way have no justice because blacks do not grasp how to build a relationship each other. The white men all fear the day that the black nation/ all blacks/all Africans would unionize. Overthrow those who been had them in oppression and haul what is theirs, that is everythingRead MoreTextual Analysis Example942 Words  | 4 Pagesreach ESPN’s success, you need to format your show similar to theirs, as Jim Shea’ s article discussed. FS1, saw the masses of sports fans gravitating towards â€Å"First Take†, and realized in order to stay relevant in the new age of media new programming had to be brought to the forefront. The ascetics of each show are the same, but what about the content? In order to find the answer to that question, textual analysis will continue to be used, comparing and contrasting â€Å"Undisputed†and â€Å"First Take†. TheRead MoreHip-hop was a cultural movement. It emerged in the early 1970s from the South Bronx. Hip-hop came1300 Words  | 6 Pagescultural movement. It emerged in the early 1970s from the South Bronx. Hip-hop came from the â€Å"ghetto†and it became a cultural force of social protest and creativity. But from the 1990s and onward hip-hop changed from a cultural creative production to one of mass consumption. Hip-hop began to grow and through mass marketing targeting larger and whiter audiences hip-hop evolved in to relying on the images of crime and sex. Hip-hop has changed from a tool of social change to cars, women, and drugsRead MoreIf I’m Asian I must be short, right? Essay1688 Words  | 7 PagesPeople often subject others to a variety of stereotypes, accusing them of being a certain way without regard to what kind of person they actually are. Stereotypes are one or many generalizations of a group of people, whether negative or positive, founded on the basis that a majority of them share said characteristic (McLeod). Though people have come to realize the dastardly consequences of labeling, stereotypes have persisted in our culture, unrelentingly. Why? Stereotypes, whether racial, gender-based
Tuesday, May 5, 2020
Introduction to Marketing Target Audience
Question: Discuss about the Introduction to Marketingfor Target Audience. Answer: What do Marketers do? The term marketing is a broad aspect, which encompasses a variety of activities (Hollensen 2015). It is considered as a vast field in which there is a coexistence of a large number of skills, areas and campaigns. The primary objective of marketing is to put the brand in the minds of the target customers in an effective way (Armstrong et al. 2014). Here lies the role of marketers. Marketers need to focus on a variety of activities such as setting goals, analysing the market competition, addressing the target audience, segmentation and creation of innovative marketing content (Baker 2014). Marketing techniques are recognised as a set of tools for the fulfilment of the marketing objectives within the specified target market. Marketing mix of an organisation helps in the formulation of effective marketing strategies, which would be helpful in the fulfilment of the organisational mission (Khan 2014). Products that are being offered are significant determinants of the marketing strategy of the company. Quality, size, colour, shape and others play a major role in deciding the marketing pitch. The prices of products are important factors in determining the perceived value of the products in the minds of the customers (Armstrong et al. 2014). Promotional element of the marketing mix decides the type of advertising campaigns that would be undertaken by the organisation. There are various forms of promotional tools such as sales promotions, public relations, advertisements and other specific offers (Khan 2014). A discount, early bird offer and buy one get one free offer needs t o be highlighted in the ad campaigns. The organisations should also determine the distribution mode through which the products or services would be delivered to the end customers (Armstrong et al. 2014). Consumer behaviour is considered as one of the significant aspects behind deciding successful marketing mix. According to Montano and Kasprzyk (2015, p. 112), the Theory of Reasoned Action discusses the pre-existing attitudes among the consumers that affect their decision making process. The crux of the theory emphasises on the fact that the customer's behaviours are driven by the intentions to get a particular outcome (Armstrong et al. 2014). The consumers act in their best interests. This theory believes in the fact that the specificity is a crucial part of the decision making process of the users (Khan 2014). A customer usually undertakes particular action when they have expectations of an accurate result. The customers do possess the ability to modify or change their mindset and decide on another course of action. This kind of behaviour influences the marketing activities of the company. As argued by Amos Holmes and Keneson (2014), the Hawkins Stern Impulse Buying theory concentrates on the fact that the basis of the consumer behaviour is rational action, which also discusses the impulse response of the customers. The marketers should understand the impulse behaviour of the target market and design their marketing campaigns accordingly. The marketers play an active role in analysing the conduct of the consumers and how they are involved in the decision making processes. This understanding makes the managers ready to make suitable marketing campaigns for their organisation. References Amos, C., Holmes, G.R. Keneson, W.C., 2014, A meta-analysis of consumer impulse buying.Journal of Retailing and Consumer Services,21(2), pp.86-97. Armstrong, G., Adam, S., Denize, S. Kotler, P., 2014,Principles of marketing. Pearson Australia. Baker, M.J., 2014,Marketing strategy and management. Palgrave Macmillan. Hollensen, S., 2015,Marketing management: A relationship approach. Pearson Education. Khan, M.T., 2014, The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Montano, D.E. Kasprzyk, D., 2015. Theory of reasoned action, theory of planned behavior, and the integrated behavioral model.Health behavior: Theory, research and practice.
Saturday, April 18, 2020
Selling Alkabeer products in India Essay Example
Selling Alkabeer products in India Essay Selling Alkabeer products in India Name: Course: Institution: We will write a custom essay sample on Selling Alkabeer products in India specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Selling Alkabeer products in India specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Selling Alkabeer products in India specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Instructor: Date: Selling Alkabeer products in India Introduction The introduction of freshly packed foods into the market was an exceptionally good idea. People get tired of having to cook food from scratch every time they want to eat. These foods range from uncooked to cooked foods that only require reheating before eating. These kinds of foods play vital roles in different social events like weddings, birthday parties and celebrations in different countries (Alkabeer, 2009). When Alkabeer saw the growing market for ready-made food, they grabbed this opportunity and started to make ready-made food. Their business growth was unbelievable after venturing into this untapped market. The Alkabeer group of companies was established more than 30 years ago. Today it stands in mote than 10 countries in all over the world. Some of their products include vegetables, meat, fish and spices. They also range in their production where they specialize in frozen foods, seafood and foods for vegetarians. These products are manufactured, packaged and distributed by the more than 8000 retail outlets they have worldwide. It is ranked number one in Middle East in the â€Å"frozen and processed food category†(Al Kabeer Group of Companies, n.d). The product under investigation The Alkabeer group is â€Å"obsessed with quality in procurement, manufacturing and distribution of frozen foods†(Alkabeer, 2009). Their range of foods is made up of vegetables and fruits, snacks, ready meals, meat and poultry and seafood. These products are made under the most hygienic conditions in their factories using the best kinds of machinery in the world. The vegetables and fruits are ideal for those who do not eat animal products in their wide market. Fresh vegetables are always welcome in any economy, good or bad, they are cheap and very health. Their ready meals include all sorts of parathas. They are convenient for those who do not like cooking. They are cooked, frozen and packed. In their meat and poultry category, they have mutton and boneless meat. Their seafood comprises of prawns, famously known as shrimp, and fresh fish. They also make different types of samosa and cold cuts as snacks. Finally, they make food for children. They have burgers, French fries, different kinds of nuggets and chicken and cheese sticks. Their cost of production is quite high. This is because they do not compromise on quality. In addition, they source out the most expensive ingredients from the most exotic places. Recently, they started growing their own vegetables, fruits and spices. This has helped them to cut down on their expenses. The Muslim population in India is one that grows by day and the Alkabeer group saw the need to cater for the palatal needs of this growing population. In order to get Muslims in India to buy Alkabeer products, sampling will be the best way to promote the products. The sampling can be organized in the most preferred eating-places in India and shopping malls, anywhere with large populations of people. After sampling the products, we will be able to tell from their reaction if they like them or not. Sampling is one way of marketing products. We will have some of the products in restaurants that are frequented by Muslims, so that every time they go there to eat, they are given some of the foods to taste and give feedback. All forms of feedbacks will be accepted, whether positive or negative. We will also have some of our agents set up near mosques and madrassas to allow more Muslims to taste and sample our products. More agents will be sent to Muslim neighborhoods to familiarize the potential customers with the products. We are hoping that the Muslim population in India will be receptive and accommodative about our products as we prepare to introduce these products in their market. These products will be perfect for them because they are known for organizing social events like weddings. Challenges Marketing can sometimes prove difficult especially if the intended market does not produce expected results. According to Ferrel Hartline (, p.24), â€Å"one of the greatest frustrations in marketing is change-customers change, competitors change and even the marketing organization changes†. These changes play a crucial role in the success or failure of a product and service in any market. The Muslim population in India is a significant change for the Alkabeer products but we are hopeful that this new change will bring in additional revenue for the group. In dealing with this challenge, Steve Unger (2012) suggests â€Å"conducting customer satisfaction surveys and focus groups†. Another challenge is that the targeted population might not like the new products. Even with all the efforts that are taken to satisfy the needs of the customers, they might not be pleased with the product or maybe an ingredient in the food. This form of problem will pose serious setbacks in our efforts to engage the Muslim population in India to start using our products. This will also mean that we have to go back to the drawing board about new and improved strategies to capture this population. The problem of the language barrier and conservatism when marketing might pose a threat to the whole process. Muslims are a conservative lot and to approach their women about any product might be difficult, as married Muslim women are not allowed to interact with other men especially in the absence of their husbands. In addition, some of the marketers might not know how to communicate with the customers during the sampling process; this might shift the consumers’ preference back to what they are accustomed. These challenges can be overcome in different ways. First, the Muslim population in India already has their own preferred spices and food that they eat. Introducing the Alkabeer products to them will take a bit of time. Some will be curious about the Alkabeer products, and they will want to try them, this will encourage more others to satisfy their curiosity and in turn attract more Muslims to our stands. Alkabeer products will be advertised in the leading broadcasting stations in India. These stations are trusted by the larger Indian population. This will develop trust between the Alkabeer group and the Muslim population in India, which is the target consumer. Competitors India is Alkabeer’s main revenue earner at 35 percent. This is amidst stiff competition from Allanasons also in India. Allana produces high variety of products with high quality ingredients. Alkabeer products are made from high quality ingredients, which are homegrown making them healthy. Allana offers high quality package variety depending on the product. Alkabeer packaging is high class, safe and attractive depending on the market targeted. The pricing between Allana and Alkabeer is extremely competitive, but Alkabeer’s prices are charged at a premium for high-end consumers. Allana has invested heavily in advertising than sampling, whereas Alkabeer focuses more on sampling because it is believed that tasting is the best way for the consumers to know for sure about their products. Target market Alkabeer products target the Muslim population in India. This population covers 13% of India’s population. It is expected to make up 16 percent of the total population by 2030. Alkabeer products will be concentrated in states and territories with the largest Muslim population. These products will be addressed to Muslim consumers on the move and those who are constantly organizing social events. Ages of consumers do not matter because the products are ideal people of all ages, from children to adults. Consumer buying habits In India, frozen foods are associated with social events and family gatherings. The way the products are packaged is particularly important to consumers, as this will determine if they will buy the products or not. Most consumers in India do not like to try new things especially when it comes to food products. Estimate of market size Internationally, last year saw a total of $24 billion in revenue fro the sale of frozen foods alone. Young people between the ages of 18 and 24 and single folks are the most buyers of frozen foods. More than 300 companies in the world produce and distribute frozen foods. Alkabeer seeks to make 50 million rupees during the first year of operations, and this amount is expected to rise at 40 percent yearly. Distribution structure Alkabeer plans to establish their outlets in areas that are most accessible by their target consumers. The company will contract a leading agency in India to help with logistical matters like transport and providing field agents. Transportation of Alkabeer products is done by air and road depending on the destination. These methods are fast, and they ensure that freshness is maintained in all products. Alkabeer has numerous warehouses for storage of their products. Advertising and sales promotions According to Chamikutty (2007), Alkabeer will contract the leading ad agencies and media houses for their advertisements to reach the wider Muslim population in India. Sampling is the main tool that is used by Alkabeer when introducing their products to new consumers. This ensures that consumers will judge for themselves the quality of their products. The advertising will be pay for the whole advertising. Summary As much as Alkabeer experiences and faces stiff competition in the frozen foods market in India, its innovative products continue to attract their targeted consumers and more consumers in the market. This has made them the leading manufacturer and distributor of frozen foods in India and Middle East. References Al Kabeer Group of Companies. (2009). About us. Retrieved from http://www.al-kabeer.in/about_us.html Al Kabeer Group. (2009). Products. Retrieved from http://www.al-kabeer.com/products.htm Chamikutty, P. (2007, October 3). The Growth of Al Kabeer. The Economic Times. Retrieved from http://economictimes.indiatimes.com/features/brand-equity/the-growth-of-al-kabeer/articleshow/2424270.cms Ferrell, O. C., Hartline, M. D. (2004). Marketing strategy. Mason, Ohio: Thomson/South-Western. Unger, S. (2012). Ten Marketing Challenges that Can Make or Break Your Business. Retrieved from http://www.pragmaticmarketing.com/publications/magazine/1/1/01su/
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